Chevrolet developed the Transformer-like Borrego concept vehicle to target youthful, active drivers
Targeting youthful, active drivers, Chevrolet has developed the Transformer-like Borrego concept vehicle. With partner Subaru supplying the drivetrain, it's hard not to see the Borrego as a 21st-century Brat, though the Gen-Y target audience never heard of that bite-sized pickup.
In cargo mode, the Borrego is a two-seater with a six-foot bed. Activate the Avalanche-inspired midgate via remote control to create four-place seating, reducing the cargo box to three feet. A roof panel that is stored under the cargo bed is then installed to cover these two new seats, and the rear window can be raised again, if desired. Self-inflating seals keep the compartment watertight regardless of whether it's set up for two passengers or four.
The interior features Chevy's traditional dual-cockpit design, and gives a sense of protection for rough riding. "It looks like you could rattle around and not get banged up," said Rob McCann, 38, chief designer on the project in the L.A. studio. Hand-holds and gel padding add to this sense of security. Rugged analog gauges finish the rally appearance.
For outdoor adventure the Chevy Borrego features a portable GPS system to aid navigation and OnStar. The Borrego also carries an air compressor and a pressurized water tank. The air hose can be used to blow dirt out of the vehicle's interior, to inflate outdoor equipment, or merely to pressurize the water tank so that after a hard day on the trail, the truck can provide everyone with a quick shower.
The Borrego's sturdy all-wheel-drive powertrain is based on Subaru's longitudinal system that has allowed the manufacturer to take the world rally circuit by storm and win critical acclaim. Subaru's horizontally opposed, turbocharged four-cylinder engine keeps the vehicle's center of gravity low for improved handling.
Aimed squarely at a 20-something consumer who wants a uniquely functional vehicle, the Chevy Borrego might be a first car for active people, or a trade-up for those who didn't find enough excitement in an import coupe or SUV. This customer might also have been a Camaro driver, but needs more space for hauling sporting gear or friends.
Source
http://www.motortrend.com/future/con...vrolet_borrego
